Marina Del Rey Hospital Wins Two Awards for its Innovative Website
Marina Del Rey Hospital was awarded two awards at the 2015 DTC Perspectives Hospital Marketing National Advertising Awards – a Gold award for Best Website: Under 200 Beds and a Bronze award for Best Website: Overall
The 2015 Hospital Marketing Awards showcased exemplary work spanning multiple media disciplines and categories. 8-10 finalists were chosen in each media type, segmented by hospital size. Winners in each sub-category were judged against other winners in the same media category, with Gold, Silver, and Bronze overall winners being named for each media type. Awards winners were announced at a ceremony at the Hospital Marketing National Conference on June 18 in Atlanta, GA.
“Our website brings improved clarity and an enhanced, more accessible user experience to our current and future patients," said Kevin Nelson, Marina Del Rey Hospital's Vice President of Surgical Service Development. "We want to make sure that when people are doing their research on the Internet for a medical service provider, they have access to the most pertinent information regarding our facility, their condition, and treatment options.”
Marina Del Rey Hospital recently upgraded their website using best practices for responsive web design, a new approach to web design that optimizes the user experience on all mobile devices such as smartphones, tablets, and laptops. Since the launch, hospital staff and members of their partner agency have committed to regular content updates and continuous improvement to the user experience, so patients can find what they are looking for quickly and easily.
“Today, patients are making informed decisions about where they go for care, which doctors they see, and who they are willing to trust with their health.” Said Valerie Barro, principal website strategist. “Because the Internet is the go-to source of information, a strong hospital website will make the organization visible at all times, communicate specialty services clearly, and build credibility in the minds of patients.”
Marina Del Rey Hospital looks forward to continuous development and improvement of our website to benefit patients and their families.